Hello - My name is Josef.
I am a design strategist
and ux designer.
Hi there!
My name is Josef, but most people call me Joe. I’m a creative mind with extensive experience in the automotive industry.
Education-wise I graduated from the technical university Ingolstadt with a Bachelor and Master of Science in User Experience Design.
Work-wise I started as creative technologist for icon incar during my studies. After graduating, I joined the Audi Global Graduate Program. Since April 2023 I work as full time design strategist for Audi.
In my free time I am on a never-ending journey to become a language polyglot, love traveling, playing guitar, painting art and be outdoors.
To protect the confidentiality of my current work, the following projects are a collection of some older student and personal work.
Personal projects
Concept for ecological grocery shopping
Eco - case study
In the first semester of my master's studies, we developed together in a team an app concept for the future of ecological grocery shopping. The project was mainly focusing on UX Design, Visual Design and Motion Design.
STUDY PROJECT • 16 WEEKS • MAR 2020 • READING TIME 10 MIN
Approach to an all in one travel companion
Tripster - case study
I designed a concept for a mobile application, which goal was to enhance the trip experience by providing personalized travel sight and event recommendations. This project includes mainly UX research, UX design, and visual design.
PERSONAL PROJECT • 4 WEEKS • OCT 2019 • READING TIME 10 MIN
Entertainment experiences for autonomous driving
Audi entertain - case study
During my last bachelor semester, I got the chance to write my thesis in cooperation with Audi's HMI team including UX research, UX design, visual design, prototyping and Unity development.
BACHELOR THESIS • 24 WEEKS • JAN 2019 • READING TIME 12 MIN
View case study
Building an online presence and visual identity
Gishfang - case study
Gishfang is a music production team that needed an online presence and visual identity. We created it together in cooperation, including UX design, prototyping, visual design and a little bit of marketing and art direction.
CLIENT PROJECT • 6 WEEKS • JAN 2019 • READING TIME 6 MIN
Student projects
Exploring the possibilities of brain-computer interfaces
Automotive brain-computer interface
As a trainee at icon incar I got the chance to work on the integration of a brain-computer interface into cars by developing a prototype with the Emotiv Epoc+ and Unity.
TRAINEE PROJECT • 8 WEEKS • NOVEMBER 2018 • READING TIME 4 MIN